Schmidt The Growth of "Innocent Drink Ltd."
1. Auflage 2009
ISBN: 978-3-640-31312-9
Verlag: GRIN Publishing
Format: EPUB
Kopierschutz: 0 - No protection
E-Book, Englisch, 7 Seiten
ISBN: 978-3-640-31312-9
Verlag: GRIN Publishing
Format: EPUB
Kopierschutz: 0 - No protection
Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: First / 74, Roehampton University London (Southlands College), course: Marketing and Enterpreneurship, language: English, abstract: The Innocent Drink Ltd. produces smoothies and sells them in a little recycable bottle with a little smiley on it, for a not so little price. How could a little smoothie company become one of the fastest growing companies in the UK? (Lane, M. 2007) Because they insist on their principles making juices out of purely 100% fruit and know how to sell it.