How the Best Speakers in Tech Present Ideas and Pitch Products
Buch, Englisch, 118 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 213 g
ISBN: 978-1-4842-6311-2
Verlag: Apress
This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko Hyppönen (F-secure), Jane Chen (Embrace Innovations) and many more. Most of them have appeared on the stages of large conferences and events presenting their products and inventions.
Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc.There are increasingly more spaces to share knowledge and promote products.Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers?
The ten practices presented in this book are: story, demo, metaphor, data visualization, passion, props, presentation hacks, interaction, staging, and memory. All core aspects that a technical person needs to rock the stage at conferences.
What You Will Learn - A wide range of skills which will help you make a solid and persuasive presentation or talk
- How to craft compelling stories
- How to write better (blogs and copy) about technical products and events
Who This Book is For
DevOps, developer evangelists, testers, architects, product managers, sales engineers,solution architects, CTOs, CEOs, startup founders, marketers
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Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc.There are increasingly more spaces to share knowledge and promote products.Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers?
The ten practices presented in this book are: story, demo, metaphor, data visualization, passion, props, presentation hacks, interaction, staging, and memory. All core aspects that a technical person needs to rock the stage at conferences.
What You Will Learn - A wide range of skills which will help you make a solid and persuasive presentation or talk
- How to craft compelling stories
- How to write better (blogs and copy) about technical products and events
Who This Book is For
DevOps, developer evangelists, testers, architects, product managers, sales engineers,solution architects, CTOs, CEOs, startup founders, marketers
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
1. The Tech Stage.- 2. Story.- 3. Killer Demos.- 4. Metaphor.- 5. Dataviz.- 6 Passion.- 7. Props.- 8. Presentation Hacks.- 9. Interaction.- 10. Staging.- 11. Memory.- 12. The Virtual Tech Stage.- 13. Getting Started.- Appendix A. Resources.
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