The Fusion Marketing Bible

Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
Erscheinungsjahr 2012
ISBN: 978-0-07-180113-3
Verlag: McGraw Hill LLC

Buch, Englisch, 288 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 398 g

Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.Praise for the The Fusion Marketing Bible“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital LeaderIncludes 21 videos accessible through QR codes

Autoren/Hrsg.

Safko, Lon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie

Inhaltsverzeichnis

Introduction
Acknowledgments
Part 1: Fusion Media Marketing
1: It’s Not About the Tools, It’s All About Strategy
2: The Evolution of Marketing: How We Got Here
3: Traditional Marketing Imaged: Everything at a Glance
4: Interconnection: Traditional Media Revelation
5: Social Media and Digital Marketing: Word of Mouth. at the Speed of Light
6: Digital Marketing Interconnection: A Digital Synergy
7: Traditional and Digital Integration: “Fusion Marketing”
8: What’s Working: Traditional Media Cost of Customer Acquisition
9: Revealing the Trinity of Social Media: The Big Three
10: Fusion Media Marketing: The Best of Both Worlds
11: Strategy: Tactics, Tools, and Objectives—the Perfect Balance
12: Take It to the Limit: “Going Fractal”
13: Moving from 2D to 3D: Exponential Opportunities
Part 2: Critical Concepts
14: The Five Steps to Fusion Marketing Success
15: Conversion Strategy First: Tactics, Tools, and Microstrategies
16: The Psychology Behind the Technology: We’re All Drug Pushers
17: Understanding the Sales Funnel: Just Being There
18: Filling the Void: From One Come Many
Conclusion
Index

Über Autor(innen)

Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the “first computer to save a human life,” as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.