Good Luck

Creating the Conditions for Success in Life and Business
1. Auflage 2004
ISBN: 978-0-7879-7607-1
Verlag: Wiley

Buch, Englisch, 160 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 308 g

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

Autoren/Hrsg.

Rovira, Alex

Trías De Bes, Fernando

Fachgebiete

• Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologie: Sachbuch, Ratgeber

Inhaltsverzeichnis

Part One The Encounter 1

Part Two The Legend of the Magic Clover 19

Part Three Finding Good Luck Again 117

Part Four Some People Who Agree with Us 125

Part Five Decalogue, Moral of the Story, and New Origins of Good Luck 131

Acknowledgments 139

The Authors 143

Über Autor(innen)

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.
Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.