Rosendorf Franco Sells Spain to America

Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
2014
ISBN: 978-1-137-37257-4
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 267 Seiten, eBook

Reihe: Palgrave Studies in the History of the Media

A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.

Zielgruppe

Research

Autoren/Hrsg.

Rosendorf, N.

Inhaltsverzeichnis

1. Introduction 2. Be El Caudillo's Guest: Postwar American Tourism To Franco Spain 3. 'Hollywood In Madrid': The American Film Industry and the Franco Regime 4. The Franco Regime's Postwar US Public Relations Strategies: Media, Messages, and Relationships in America 5. The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat 6. The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 Million US Outreach Summa 7. Conclusion: Success, Inertia, Death, Democracy and a Fallacy

Über Autor(innen)

Neal M. Rosendorf is currently a visiting professor of politics and international relations at New Mexico State University, USA. He holds a PhD in History from Harvard University and has held faculty appointments at Long Island University, the University of Queensland and Harvard University's Kennedy School of Government, as well as a research fellowship at USC's Center on Public Diplomacy. He has written numerous articles, book chapters and reviews, and published in such venues as Diplomatic History, the Historical Journal of Film, Radio and Television, the International History Review, the Journal of Cold War Studies, The American Interest, and the Foreign Service Journal.