Reuvid Growing Business Innovation

Creating, Marketing and Monetising IP
Erscheinungsjahr 2017
ISBN: 978-1-78719-892-0
Verlag: Legend Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 250 Seiten

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.

Autoren/Hrsg.

Reuvid, Jonathan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Contents
Foreword
Contributors’ Notes
Introduction

Part One: Planning Innovation Objectives

Identifying your capability for innovation that works, rewards inventors and achieves recognition
How innovation is changing – the impact of digital media on the market for ideas
Harnessing technology to establish a lead in innovation
Open innovation – the value of collaboration and partnership
The role of universities as new innovation hubs
Taking innovation leadership to establish premium value

Part Two: From Research to Marketable Product

2.1 Six steps to successful innovation
2.2 Research models – financial support for R & D
2.3 Utilising and refining designs and prototypes in house
2.4 Test marketing to scope market value
2.5 Assessing the competition through trawling digital databases
2.6 Using copyright and trademarks to protect your innovation’s IP

Part Three: Managing IP

3.1 Strategic IP Management
3.2 Treating innovation IP as a business asset
3.3 Accessing Patent Box and Innovare UK for early stage finance
3.4 Leveraging IP for hi-tech start-ups
3.5 The UK as a competitive location for launching innovation
3.6 Mapping opportunities to attract offshore licensees

Part Four: Patenting effectively at affordable cost

4.1 UK patent registration and the EU’s unitary patent for UK innovations
4.2 International patent regimes and their cost-effective use
4.3 The effective use of patent registration agents and patent law firms
4.4 Developing a long-term patent registration and renewals budget
4.5 Developing and refining patented prototypes
4.6 Strategies to combat infringement

Part Five: Monetising Innovation IP

5.1 Structuring license agreements and monitoring revenue streams
5.2 Licensing by product or industry process application
5.3 The defining role of IP in high value transactions
5.4 IP data transparency in supporting enterprise value
5.5 Monetising established royalty revenue streams
5.6 Engaging with private equity: partnering, merger or outright sale

Über Autor(innen)

Reuvid, Jonathan
Jonathan Reuvid originated and has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD), and an acclaimed series of guides to doing business with China. He is also co-author of International Trade, endorsed by ICC United Kingdom, published in Chinese as well as English. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer before embarking on a second career in publishing. He has more than 80 published titles to his name.