Cross-Cultural Behaviour in Tourism

1. Auflage 2002
ISBN: 978-0-7506-5668-9
Verlag: Routledge

Buch, Englisch, 368 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 562 g

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Reisinger, Yvette

Reisinger PhD, Yvette

Turner, Lindsay

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Soziologie, Psychologie, Kultur

Inhaltsverzeichnis

Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index

Über Autor(innen)

Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals