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User Innovators in the Silver Market

An Empirical Study among Camping Tourists

  • Book
  • © 2015

Overview

Authors:
  1. Konstantin Wellner

    1. Technische Universität Hamburg-Harburg, Hamburg, Germany

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)

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About this book

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.

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Table of contents (9 chapters)

  1. Front Matter

    Pages I-XVIII
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  2. Introduction

    • Konstantin Wellner
    Pages 1-8

  3. The Silver Market Phenomenon

    • Konstantin Wellner
    Pages 9-25

  4. Users as Main Source of Innovations

    • Konstantin Wellner
    Pages 26-42

  5. Research Questions and Hypotheses

    • Konstantin Wellner
    Pages 43-59

  6. Introduction to the Research Field: Camping & Caravanning

    • Konstantin Wellner
    Pages 61-68

  7. Explorative Survey among Companies

    • Konstantin Wellner
    Pages 69-74

  8. Empirical Study among Camping & Caravanning Tourists

    • Konstantin Wellner
    Pages 75-151

  9. Discussion

    • Konstantin Wellner
    Pages 153-169

  10. Contribution and Implications

    • Konstantin Wellner
    Pages 170-178

  11. Back Matter

    Pages 179-222
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Authors and Affiliations

  • Technische Universität Hamburg-Harburg, Hamburg, Germany

    Konstantin Wellner

About the author

Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.

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