Overview
- Provides scientific and practical perspectives on responsibility in media management
- Discusses ethics and values in media management
- Includes topics ranging from the role of branding over mediatization to corporate social responsibility
- Includes supplementary material: sn.pub/extras
Part of the book series: Media Business and Innovation (MEDIA)
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About this book
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
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Keywords
Table of contents (19 chapters)
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Front Matter
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Theories, Concepts, and Findings in Value-Oriented Media Management
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Front Matter
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Cultures and Organizations: Structures, Actions and Values in Media Companies
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Front Matter
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Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation
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Front Matter
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Editors and Affiliations
About the editors
Klaus-Dieter Altmeppen is Professor of Journalism in the School of Journalism at the Catholic University (CU) Eichstaett-Ingolstadt in Germany. His research focuses on the area of media (economics, management, and organisations). Furthermore Professor Altmeppen works on journalism structures and ethics as well as on entertainment acquisition and production. Altmeppen was president of the German Communication Association (DGPuK) from 2010-2014 and Dean of the Faculty of Literature and Languages at the CU from 2011-2013.
C. Ann Hollifield is the Thomas C. Dowden Professor of Media Research in the Grady College of Journalism & Mass Communication at the University of Georgia in the United States. Her research focuses on media management and economics, and media in economic development, with a focus on how organizational and economic structures effect media performance. Professor Hollifield has served as Head of the UGA Department ofTelecommunications (2008-2014), Associate Editor of the International Journal on Media Management, and Chair of the Standing Committee on Research for the Association for Education in Journalism and Mass Communication (2011-2012).
Joost van Loon is Professor of Sociological Theory at the Catholic University of Eichstaett-Ingolstadt. His research is concerned with theoretical engagements with social and cultural processes with a specific focus on media and technology. Professor van Loon is editor-in-chief of the journal Space and Culture and his publications include the monographs Risk and Technological Culture (2002) and Media Technology: Critical Perspectives (2008).
C. Ann Hollifield is the Thomas C. Dowden Professor of Media Research in the Grady College of Journalism & Mass Communication at the University of Georgia in the United States. Her research focuses on media management and economics, and media in economic development, with a focus on how organizational and economic structures effect media performance. Professor Hollifield has served as Head of the UGA Department ofTelecommunications (2008-2014), Associate Editor of the International Journal on Media Management, and Chair of the Standing Committee on Research for the Association for Education in Journalism and Mass Communication (2011-2012).
Joost van Loon is Professor of Sociological Theory at the Catholic University of Eichstaett-Ingolstadt. His research is concerned with theoretical engagements with social and cultural processes with a specific focus on media and technology. Professor van Loon is editor-in-chief of the journal Space and Culture and his publications include the monographs Risk and Technological Culture (2002) and Media Technology: Critical Perspectives (2008).
Bibliographic Information
Book Title: Value-Oriented Media Management
Book Subtitle: Decision Making Between Profit and Responsibility
Editors: Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
Series Title: Media Business and Innovation
DOI: https://doi.org/10.1007/978-3-319-51008-8
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG, part of Springer Nature 2017
Hardcover ISBN: 978-3-319-51006-4Published: 08 May 2017
Softcover ISBN: 978-3-319-84544-9Published: 18 July 2018
eBook ISBN: 978-3-319-51008-8Published: 27 April 2017
Series ISSN: 2523-319X
Series E-ISSN: 2523-3203
Edition Number: 1
Number of Pages: VIII, 240
Number of Illustrations: 14 b/w illustrations, 6 illustrations in colour
Topics: Media Management, Communication Studies, Ethics, Business Ethics, Media Research, Media Sociology