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New Product Development

An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

  • Book
  • © 2005

Overview

Authors:
  1. Sameer Kumar

    1. University of St. Thomas, Minneapolis

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  2. Promma Phrommathed

    1. University of St. Thomas, Minneapolis

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    You can also search for this author in PubMed   Google Scholar

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About this book

The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction

    Pages 1-4

  3. Basic Conceptual Model

    Pages 5-42

  4. Research Methodology

    Pages 43-50

  5. Results and Analyses

    Pages 51-107

  6. Findings

    Pages 109-128

  7. Conclusions and Ramifications

    Pages 129-146

  8. Back Matter

    Pages 147-199
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Authors and Affiliations

  • University of St. Thomas, Minneapolis

    Sameer Kumar, Promma Phrommathed

Bibliographic Information

  • Book Title: New Product Development

  • Book Subtitle: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

  • Authors: Sameer Kumar, Promma Phrommathed

  • DOI: https://doi.org/10.1007/b101081

  • Publisher: Springer New York, NY

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: Springer-Verlag US 2005

  • Hardcover ISBN: 978-0-387-23271-3Published: 27 January 2005

  • Softcover ISBN: 978-1-4419-3594-6Published: 29 October 2010

  • eBook ISBN: 978-0-387-23273-7Published: 28 October 2006

  • Edition Number: 1

  • Number of Pages: XII, 200

  • Topics: Industrial and Production Engineering, Manufacturing, Machines, Tools, Processes

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