BUNDLE: Parnell: Strategic Management 4e + Parnell: Strategic Management Electronic Version 4e

1. Auflage 2013
ISBN: 978-1-4522-9137-6
Verlag: SAGE Publications Inc

Medienkombination, Englisch, Gewicht: 1530 g

We offer these texts bundled together at a discount for your students. The eBook is FREE when packaged with the print version of this book

Parnell: Strategic Management, Fourth Edition
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Electronic Book
This dynamic new format is ideal for students in online and traditional courses who prefer a more contemporary, multimedia-integrated presentation for learning. It provides students with an online book that can be read from any device, ability to download a digital copy and search, highlight and bookmark the text.

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Autoren/Hrsg.

Parnell, John A.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Über Autor(innen)

Parnell, John A.
John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.