Packard Entrepreneurial Valuation

An Entrepreneur’s Guide to Getting into the Minds of Customers
1. Auflage 2022
ISBN: 978-3-11-075080-5
Verlag: De Gruyter
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)

E-Book, Englisch, 217 Seiten

Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it? Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead themon their journey.

Zielgruppe

Advanced undergraduate and postgraduate students of entrepreneurs

Autoren/Hrsg.

Packard, Mark D.

Packard, Mark

Über Autor(innen)

Mark D. Packard is Associate Professor at Florida Atlantic University and Research Director for FAU's Madden Center for Value Creation; Consultant and Co-Founder at Praxeo Venture Consulting.