Video Economics

Erscheinungsjahr 1992
ISBN: 978-0-674-93716-1
Verlag: Harvard University Press

Buch, Englisch, 384 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 726 g

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

Autoren/Hrsg.

Owen, Bruce M.

Wildman, Steven S.

Wildman, Steven

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Technische Wissenschaften Technik Allgemein Technik: Allgemeines

Über Autor(innen)

Owen, Bruce M.
Bruce M. Owen is Morris M. Doyle Centennial Professor in Public Policy, Emeritus, at Stanford University, and Senior Fellow, Emeritus, at Stanford’s Institute for Economic Policy Research. From 1981 to 2003, he was CEO of Economists Incorporated.

Wildman, Steven
Steven S. Wildman is Associate Professor, Department of Communication Studies, Northwestern University.