Nalty Beyond Viral

How to Attract Customers, Promote Your Brand, and Make Money with Online Video
1. Auflage 2010
ISBN: 978-0-470-87761-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

Reihe: New Rules Social Media Series

Promote your product using the most visceral form of socialmedia-online video
Learn how to create cost-effective videos, engage yourcustomers, compel them to measurable behaviors (awareness, intent,and purchase), and sustain your brand online. Beyond Viralgives you the tools and tricks to successfully use online video toreach your business goals.
* Author Kevin Nalty is the only career marketer who doubles asone of the most-viewed YouTube comedians
* Foreword by veteran vlogger David Meerman Scott
* First-hand case studies of leading brands include Microsoft,Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
* Learn from the successes of top companies and startups as wellas the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put yourbusiness at the forefront of this important medium with the provenmethods described by Beyond Viral.

Autoren/Hrsg.

Nalty, Kevin

Weitere Mitwirkende

Scott, David Meerman

Inhaltsverzeichnis

Foreword (David Meerman Scott).
Acknowledgments.
About the Author.
Introduction.
Chapter 1 The Least a Marketer Needs to Know.
Chapter 2 Flavors of Video: From Skateboarding Cats to Pro.
Chapter 3 Viral Video Is Dead.
Chapter 4 Video's Role in the Marketing Funnel.
Chapter 5 The Most Visceral Form of Social Media.
Chapter 6 Inside YouTube.
Chapter 7 Agencies Searching for Role.
Chapter 8 Learning from Online-Video "Stars."
Chapter 9 Marketing via Webstars.
Chapter 10 Paid Video Advertising.
Chapter 11 Measuring ROI and Performance of Online Video.
Chapter 12 Video and Search Engine Optimization.
Chapter 13 How to Get Popular on YouTube.
Chapter 14 Can You Make Money from Online Video?
Chapter 15 Guerrilla Video for Entrepreneurs and Cause-RelatedMarketing.
Chapter 16 Learning from Obama Girl by Ben Relles.
Chapter 17 Insider Information: Behind the Curtain.
Chapter 18 The Future of Online Video.
Notes.
Index.

Über Autor(innen)

KEVIN H. NALTY, known as "Nalts" on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands--including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke--market via online video. Visit NaltsConsulting.com.