Buch, Englisch, 358 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 641 g
A Systematic Approach to Urban Tourism
Buch, Englisch, 358 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 641 g
ISBN: 978-0-367-62912-0
Verlag: Routledge
The book is divided into four parts, with Part I providing background chapters on world tourism cities. It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities. The subsequent chapter explains the urban tourism phenomenon and traces its growth. Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches. Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism.
Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities). This will be essential reading for all tourism students.
Zielgruppe
Undergraduate Core
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part I: Background. 1. What is a world tourism city? 2. Globalisation and world tourism cities. 3. The growth of the urban tourism phenomenon. Part II: Management, Planning, Development and Marketing of World Tourism Cities. 4. City destination management. 5. Planning and development of world tourism cities. 6. Marketing and branding of world tourism cities. Part III: Trends, Issues and Challenges for World Tourism Cities. 7. Quality of life and resident well-being in world tourism cities. 8. Sustainability in world tourism cities. 9. Smart cities and smart tourism in cities. 10. World tourism cities in crisis times. 11. The rise of the Asian world tourism cities. Part IV: The Future for World Tourism Cities. 12. Future opportunities for world tourism cities