Digital Entrepreneurship and the Global Economy

1. Auflage 2024
ISBN: 978-1-032-04824-6
Verlag: Routledge

Buch, Englisch, 156 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 237 g

Reihe: Routledge Advances in Management and Business Studies

Digital entrepreneurship refers to business activities in the digital media and information and information and communication technologies. It encompasses entrepreneurial pursuits in areas such as artificial intelligence, blockchain, internet of things, and augmented reality among many more. The digital economy is expected to bring about $60 Trillion in revenue by 2025. With the rise and proliferation of emerging technologies globally, entrepreneurs have pursued opportunities to leverage skills, abilities, and resources to find innovative revenue streams. Companies such as Facebook, Uber, and Twitter are examples of highly successful digital firms that have become giants in the industry. Entrepreneurs and executives from all over the world are looking to follow in their footsteps. The book will outline and discuss ideas and approaches for companies of all sizes to benefit from the digital economy.

This edited book brings together chapter contributions from leading practice experts and academics from all over the world. It advances contemporary thinking on digital entrepreneurship and aims to become the ultimate reference guide on the subject, making it especially valuable to researchers, academics, students, and professionals in the fields of entrepreneurship, international business, and the management of technology and innovation.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Munoz, J. Mark

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Chapter 1. Introduction: digital entrepreneurship in a global context Chapter 2. Challenges in digital entrepreneurship Chapter 3. Opportunities in digital entrepreneurship Chapter 4. Digital entrepreneurship in small ventures and start-ups Chapter 5. Driving corporate digital entrepreneurship Chapter 6. Digital entrepreneurship and localization Chapter 7. Digital entrepreneurship, internationalization and bricolage, and value chain implications Chapter 8. Digital entrepreneurship and capital acquisition in the global economy Chapter 9. Digital entrepreneurship and the international ethical context Chapter 10. Digital entrepreneurs’ strategic responses to the incomplete global policy framework for blockchain-based business Chapter 11. The future of digital entrepreneurship in a global economy: The case for cloud services

Über Autor(innen)

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University in Illinois, and a former Visiting Fellow at the Kennedy School of Government at Harvard University.