Buch, Englisch, 238 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 371 g
Buch, Englisch, 238 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 371 g
Reihe: Routledge Research in Sport Business and Management
ISBN: 978-1-138-59518-7
Verlag: Routledge
Drawing on cutting-edge management theory, the book explores the characteristics of drugs in sport as another aspect of managerial life. It offers a broad-ranging introduction to the policy and business contexts that have shaped responses to the issue of drugs in sport, and examines the significance of this issue in functional areas of sport management such as human resource management, marketing, risk management, and entrepreneurialism. The book discusses practical management concerns, such as managing sport science programs and working with anti-doping organisations, and offers clear recommendations for the future management of sport.
This is the first book to offer a complete framework for engaging with drugs in sport as both a management and integrity issue, and is important reading for all advanced students, researchers and practitioners working in sport management, sport business, sport policy, sport governance, or business ethics.
Autoren/Hrsg.
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Weitere Infos & Material
Introduction Part 1: Context 1. Drugs in Sport as a Management Problem 2. The Role of Drugs in Sport 3. The Policy Context of Drugs in Sport 4. High Performance Sport 5. Sports as Business Part 2: Managing Drugs in Sport 6. Risk Managing Drugs in Sport 7. Marketing, Sponsorship and Drugs in Sport 8. Human Resource Management 9. Doping as Entrepreneurialism 10. Business Ethics of Drugs in Sport 11. Managing the Policy Process 12. Governance of Drugs in Sport Part 3: Management Issues 13. Managing a Sports Science Program 14. Transition from Anti-Doping 15. Managing Drugs in Non-Elite Sport 16. Drugs and Managing Integrity in Sport