Maarek Campaign Communication and Political Marketing

1. Auflage 2011
ISBN: 978-1-4443-4069-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Campaign Communication and Political Marketing is a comprehensive,internationalist study of the modern political campaign. It indexesand explains their integral components, strategies, and tactics.
* Offers comparative analyses of campaigns from country tocountry
* Covers topics such as advertising strategy,demography, the effect of campaign finance regulation onfunding, and more
* Draws on a variety of international casestudies including the campaigns of Barack Obamaand Nicolas Sarkozy
* Analyses the impact of digital media and 24/7 news cycleon campaign conduct

Autoren/Hrsg.

Maarek, Philippe J.

Inhaltsverzeichnis

Detailed contents.
List of Figures.
List of Tables.
Introduction.
Part I The rise of modern political communication.
1 Birth and rise of political marketing in the UnitedStates.
Part II The foundations of modern politicalmarketing.
2 Political marketing: a global approach.
3 The means of analysis and information.
Part III Political marketing tools.
4 The traditional tools.
5 Audiovisual tools.
6 Direct marketing methods.
7 The growing importance of the Internet.
Part IV The actual running of election campaigns.
8 Structure and organization of the campaign.
9 The particularities of local campaigns.
Conclusion: how to use this book ... .
Appendix 1: Memorandum of Understanding between the Bush andKerry Campaigns for the 2004 Televised Debates (extract).
Appendix 2: Internet "Final Rules" decided by the FederalElections Commission, March 27, 2006.
Bibliography.
Index.

Über Autor(innen)

Philippe J. Maarek is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the International Journal of Press/Politics, European Journal of Communication, Central European Journal of Communication, the Spanish-language Estudios de Comunicacion Politica, and the Italian-language Communicazione Politica. Maarek is the author of Communication et Marketing de l'Homme Politique, (2007), and La Communication des élections présidentielles de 2007, participation ou représentation? (2009).