Political Campaigning, Elections and the Internet

Comparing the Us, Uk, France and Germany
1. Auflage 2011
ISBN: 978-0-415-57218-7
Verlag: Taylor & Francis

Buch, Englisch, 216 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 481 g

Reihe: Routledge Research in Political Communication

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.

Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates.

Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Lilleker, Darren

Jackson, Nigel

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikation & Medien in der Politik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation

Inhaltsverzeichnis

1. Introduction 2. E-Campaigning and E-elections 3. Web 2.0 4. Measuring for a New Style of Campaigning 5. France 2007: Tentative Interactivity 6. The U.S. 2008: A Giant Step for Interactivity 7. Controlled Interactivity: Parties' Online Campaigns in the 2000 German National Elections Eva Schweitzer 8. The UK 2010: Interacting within Echo Chambers 9. Elections 2.0: Interactivity, the Internet and Political Campaigning 2007-10.

Über Autor(innen)

Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK.
Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.