Marketing and Sales in the Metaverse

Understanding and Profiting from the Metaverse: An Introduction for Businesses
2024
ISBN: 978-3-658-45969-7
Verlag: Springer

Buch, Englisch, 73 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 132 g

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Komor, Ralf H.

Kohne, Andreas

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Introduction.- Basics.- Why We Are Not Yet in the Metaverse.- Why It Is Still Worth Engaging with the Metaverse Today.- Impact of the Metaverse on Sales and Marketing.- Jump-Start Guides for Businesses in the Metaverse.- Opportunities and Risks.- Information, Links, and Checklists.

Über Autor(innen)

Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries.

Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects.