Now Media

The Evolution of Electronic Communication
5. Auflage 2025
ISBN: 978-1-032-70432-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 428 Seiten, Format (B × H): 210 mm x 280 mm, Gewicht: 453 g

Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.

Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now media' of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now media.' This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now media.' Discussions on rapidly evolving ‘now media' stakeholders, such as influencers and YouTubers are included, and attention is paid to AI throughout the book.

This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.

Zielgruppe

Undergraduate Advanced and Undergraduate Core

Autoren/Hrsg.

Kaye, Barbara K.

Medoff, Norman J.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Digitales Video
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Digitale Animation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Technische Wissenschaften Elektronik | Nachrichtentechnik Nachrichten- und Kommunikationstechnik Fernsehtechnik
• Technische Wissenschaften Technik Allgemein Technikgeschichte

Inhaltsverzeichnis

Preface

Acknowledgments



Chapter One: Opting Into ‘Now Media'

Chapter Two: From Marconi to Mobile Listening

Chapter Three: Television: From Analog to Digital to 8K

Chapter Four: Radio and Television Programs and Programming

Chapter Five: Interconnected by the Internet

Chapter Six: Social Media: Private Conversations in Public Places

Chapter Seven: Digital Devices: Up Close, Personal, and Customizable

Chapter Eight: Extended Reality (XR): Inside of Media, Inside the Mind

Chapter Nine: Video Games: Innovation and Interactivity

Chapter Ten: Feature Films: ‘The Movies’

Chapter Eleven: Advertising: From Clay Tablets to Digital Tablets

Chapter Twelve: Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?

Chapter Thirteen: How 'Now Media' Work and Working in the 'Now Media'

Chapter Fourteen: 'Now Media' and You



Index

Über Autor(innen)

Norman J. Medoff, Ph.D., is professor emeritus in the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. He is a past president of the Broadcast Education Association. Recently he was co-director of the Advanced Media Laboratory where students create virtual and augmented reality projects and compete on the NAU Esports team.

Barbara K. Kaye (Ph.D., Florida State University) is professor in the School of Journalism & Media at the University of Tennessee-Knoxville. Her research focuses on the influence of digital content on media use and attitudes. She also studies the uses and effects of profanity on television programs. She has co-authored five textbooks, published 85 journal articles and book chapters, and presented her research at 110 academic conferences. But closest to her heart is teaching abroad in Italy, Austria, and Taiwan.