E-Book, Englisch, 320 Seiten
Hutchison Web Marketing for the Music Business
2. Auflage 2013
ISBN: 978-1-136-12221-7
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
E-Book, Englisch, 320 Seiten
ISBN: 978-1-136-12221-7
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.
Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.
The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
Zielgruppe
Marketing professors, music professors, marketing managers, marketing coordinators, marketing directors, artist managers, musicians.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Section 1 History and background
Chapter 1 Development of music marketing on the Internet
Chapter 2 - Market description, impact on commerce, changing lifestyles, online shoppers
Chapter 3 - Role of the Internet in the overall music marketing strategy
Section 2 Setting up your web site
Chapter 4 Domains and hosts: nuts and bolts
Chapter 5 The role of web site
Chapter 6 HTML: the basics and why you need them
Chapter 7 Monitoring your web traffic
Chapter 8 Audio and video on your web site (the sound sample page)
Chapter 9 Ecommerce: Product ordering and fulfilment
Chapter 10 Optimizing your web site to attract visitors (internal promotion)
Section 3 Internet promotion
Chapter 11 Finding your market online (where are they hiding?)
Chapter 12 Successful promotion on the web
Chapter 13 Internet speed bumps
Chapter 14 The big picture integration of offline and online marketing
Section 4 Mobile music
Chapter 15 Hardware and the roving consumer
Chapter 16 Digital software formats and sales
Chapter 17 Marketing to mobile customers
