Hernez-Broome / McLaughlin Selling Yourself without Selling Out

A Leader's Guide to Ethical Self-Promotion
1. Auflage 2011
ISBN: 978-1-118-16358-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 32 Seiten, E-Book

Reihe: J-B CCL (Center for Creative Leadership)

High-performing individuals and groups are often not adequately recognized for their contributions. The antidote to being overlooked or underestimated is self-promotion--the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.

Autoren/Hrsg.

Hernez-Broome, Gina

McLaughlin, Cindy

Inhaltsverzeichnis

7 Self-Promotion: A Leaders Job
8 Strategic Visibility and Its Benefits
Benefits for the Individual
Benefits for Others
11 Rethinking Self-Promotion
18 Techniques for Promoting Yourself
Connecting with Others
Developing Yourself
Creating Opportunities
28 Finding the Sweet Spot
28 Suggested Readings
29 Background
30 Key Point Summary

Über Autor(innen)

This series of guidebooks draws on the practical knowledge that theCenter for Creative Leadership (CCL) has generated, sinceits inception in 1970, through its research and educationalactivity conducted in partnership with hundreds of thousands ofmanagers and executives. Much of this knowledge is shared-in a waythat is distinct from the typical university department,professional association, or consultancy. CCL is not simply acollection of individual experts, although the individualcredentials of its staff are impressive; rather it is a community,with its members holding certain principles in common and workingtogether to understand and generate practical responses to today'sleadership and organizational challenges.
The purpose of the series is to provide managers with specificadvice on how to complete a developmental task or solve aleadership challenge. In doing that, the series carries out CCL'smission to advance the understanding, practice, and development ofleadership for the benefit of society worldwide.
Gina Hernez-Broome is a senior associate at CCL'sColorado Springs campus. She trains and is the program manager forthe Leadership Development for Human Resource Professionalsprogram. She holds a Ph.D. in industrial/organizational psychologyfrom Colorado State University.
Cindy McLaughlin is a senior program associate atCCL's Colorado Springs campus. She trains a variety ofopen-enrollment programs, designs and trains custom programs, andis a certified feedback coach. She holds an M.S. in businessmanagement from Boston University. Stephanie Trovas is anopen-enrollment manager at CCL's San Diego campus. Shemanages and facilitates the Looking Glass Experience program. Shetrains several other CCL programs and is a certified executivecoach. She holds an M.B.A. from the University of Colorado.