B2B eCommerce

Basics, Business Models and Best Practices in Business-to-Business Online Trade
1. Auflage 2023
ISBN: 978-3-658-38527-9
Verlag: Springer

Buch, Englisch, 205 Seiten, Book, Format (B × H): 168 mm x 240 mm, Gewicht: 384 g

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Heinemann, Gerrit

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Binnenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Basics of B2B eCommerce.- Special features of B2B eCommerce.- Business models in B2B eCommerce.- Best practices in B2B eCommerce.- Risks in B2B eCommerce.

Über Autor(innen)

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.