Tourism Marketing in Bangladesh

An Introduction
1. Auflage 2020
ISBN: 978-0-367-44042-8
Verlag: Routledge

Buch, Englisch, 360 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 708 g

Reihe: Routledge Advances in Management and Business Studies

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.

This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.

Autoren/Hrsg.

Hassan, Azizul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Wirtschaftssektoren & Branchen: Allgemeines

Inhaltsverzeichnis

Introduction Part 1: Tourism Marketing Overview 1. Tourism Marketing in Bangladesh Part 2: Services and Products of Tourism 2. Existing Tourism Products and Service Offers in Bangladesh 3. Tourism and Air Transport Sustainability in Bangladesh: The Role of Technology 4. Socio-economic Impacts of Accommodation on Tourism Development: Bangladesh Perspective 5. Tourist Transportation in Bangladesh Part 3: The Role of Marketing in Strategic Delivery 6. Strategic Analysis of Competitiveness of Travel and Tourism in Bangladesh 7. Conceptual Analysis on Tourism Product and Service Promotion with Special Reference to Bangladesh 8. Promoting Tourism in Bangladesh: Policies, Issues and Challenges Part 4: Technology in Tourism Marketing 9. Innovative Technology Application in Tourism Marketing Part 5: Globalisation and Tourism Marketing 10. Globalization Effects on Tourism Marketing in Bangladesh Part 6: Tourism Marketing: Risk Perception 11. Perceived Risks of Tourism in Bangladesh Part 7: Tourism Marketing and Human Resource Management 12. A Conceptual Study on Human Resource Compensation Practices in Bangladesh Part 8: Tourism Marketing and Capital Investment 13. Economic Contribution of Tourism in Bangladesh: Capital Investment Perspective 14. The Competitive Power of Capital Structure in a Tourism Destination 15. Revenue Management in the Tourism and Hospitality Industry with Special Reference to Bangladesh Part 9: Tourism Marketing and Green Products 16. Environmental Marketing: Tourists Purchase Behavior Response on Green Products in Bangladesh Part 10: Tourism Marketing and Country Image 17. The Curious Case of Bangladesh and Nepal: Tourism Advertising to Transform Country Image and Empower Developing Countries Part 11: Future Trends, Implications and Challenges 18. Potentials of Tourism Products and Services in Bangladesh

Über Autor(innen)

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Hassan earned his PhD in eTourism from the United Kingdom. Hassan’s areas of research interest are: technology-supported marketing for tourism and hospitality, immersive technology application in the tourism and hospitality industry, technology influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 15 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal, Heliyon and International Journal of Tourism Cities.