Managing Fashion

A Management Perspective
1. Auflage 2020
ISBN: 978-0-8153-8691-9
Verlag: Routledge

Buch, Englisch, 272 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 657 g

The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges.

Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking.

Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.

Zielgruppe

General, Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Hameide, Kaled K.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Versicherungswirtschaft
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management

Inhaltsverzeichnis

1. Understanding Management 2. Managing the Fashion Supply Chain: How the Fashion Industry Works 3. Managing the Fashion Brand 4. Managing Fashion Brand Extensions 5. Managing Fashion Licensing 6. Managing Fashion Global Growth 7. Ethics and Other Fashion Management Issues

Über Autor(innen)

Kaled K. Hameide is a tenured Associate Professor in the College of the Arts at Montclair State University, United States.