Strategic Implications for Telecommunication Companies
Buch, Englisch, 190 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 2703 g
ISBN: 978-3-658-08826-2
Verlag: Springer
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Telekommunikationswirtschaft, Post
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskooperationen, Joint Ventures
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
Weitere Infos & Material
Context of cross-industry service innovation projects.- Grounded theory approach in multiple case study analysis.- Development of a practical innovation process model.- Propositions for theoretical innovation process models.