Media Audiences

Four-Volume Set Auflage
ISBN: 978-1-84787-579-2
Verlag: Sage Publications

Buch, Englisch, 1320 Seiten, Format (B × H): 154 mm x 234 mm, Gewicht: 2693 g

Reihe: SAGE Benchmarks in Communication

The relationship between the media and viewers, readers and listeners is complex and consequently 'audiences' have become a key area in media and communications research in the social sciences and humanities. This major reference collection brings together a range of theoretical, methodological and thematically diverse articles and chapters that comprehensively map the most important kinds of work and ideas in international audience studies. Volume I overviews the history of audience research and the ways that audiences have been conceptualised. It includes papers that consider how debates and discussions about audiences have changed in the context of different media developments. Volume II deals with different ways that audiences and their responses/uses of media have been measured. This volume pays particular attention to the way that audience studies have responded to the challenges of different media. Volume III focusses on specific genres of entertainment, specific media, or on specific media groups. Finally, Volume IV looks specifically at audience research that has tested the way that the media influence society, attitudes and behaviours. The papers reflect a range of the different topics that have been tested and also to give a sense of different methodologies used to test these.

Autoren/Hrsg.

Gunter, Barrie

Machin, David

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

VOLUME 1: HISTORY OF AUDIENCE STUDY
Early Positions
Television's Impact on Society - T. Coffin
The State of Communication Research - B. Berelson
On the Effect of Communication - W. Davison
Functional Analysis and Mass Communication - C. R. Wright
On the Use of the Mass Media as "Escape": Clarification of a concept - E. Katz and D. Foulkes
Mass Communication Research: An old road surveyed - J. Klapper
Audiences as Markets or Public
The Audience - J. G. Webster
Television Audience Research at Britain's Independent Broadcasting Authority, 1974-1984 - J. M. Wober and B. Gunter
Audiences, Use and Effects
Flow and Media Enjoyment - J. L. Sherry
Expanding Disposition Theory: Reconsidering character liking, moral evaluations and enjoyment - A. A. Raney
Interpretational Audiences
Amassing the Multitude: Revisiting early audience studies - J. Z. Bratich
Audience Semiotics, Interpretive Communities and the 'Ethnographic Turn' in Media Research - K. C. Schroder
Social Action Media Studies: Foundational arguments and common premises - G. T. Schoening and J. A. Anderson
Assessing Qualitative Television Audience Research: Incorporating feminist and anthropological theoretical innovation - A. D. Lotz
Alternative Theoretical Traditions
Five Traditions in Search of the Audience - K. B. Jensen and K. E. Rosengren
The Rise and Fall of Audience Research: An old story with a new ending - S. M. Livingstone
Active Audience Theory: Pendulums and pitfalls - D. Morley
New Media Perspectives
How do Communication and Technology Researchers Study the Internet? - J. B. Walther, G. Gay and J. T. Hancock
New Media - New Pleasures? - A. Kerr, J. Kucklich, and P. Brereton
VOLUME 2: MEASUREMENT OF AUDIENCES
Quantitative
Surveys
Audience Flow Past and Present: Television inheritance effects reconsidered - J. G. Webster
Television and Leisure Time: Yesterday, today and (maybe) tomorrow - J. P. Robinson
Continuities and Discontinuities in Media Usage and Taste: A longitudinal study - H. T. Himmelweit and B. Swift
Experience Sampling Methods Applications to Communication Research Questions - R. Kubey and M. Csikszentmihalyi
Internet Use in the Contemporary Media Environment - A. J. Flanagin and M. J. Metzger
What do Americans Really Want to Know? Tracking the behaviour of news readers on the internet - D. Tewkesbury
Controlled Experiments
Does Aggression Cause a Preference for Viewing Media Violence - A. Fengistein
Forbidden Fruit Versus Tainted Fruit of Warning Labels on Attraction to Television Violence - B. Bushman and A.D. Stack
Some Like it Bad: Testing a model for perceiving and experiencing fictional characters - E. A. Konijn and J. F. Hoorn
Can you Hear Me Now? The impact of voice in an online gaming community - D. Williams, S. Capalan and L. Xiang
Qualitative
Depth Interviews
Impact of the VCR on Control of Television Viewing - W. Y. Kim, S. J. Baran and K. K. Massey
Rethinking the Focus Group in Media and Communications Research - P. Lunt and S. Livingstone
Ethnographic/Observational Research
Viewing the Viewers: Viewing behaviours by children and adults during television programs and commercials - K. L. Schmitt, K. D. Woolf and D. R. Anderson
Do Children Learn How to Watch Television? The impact of extensive experience with Blue's Clues on preschool children's television viewing behaviour - A. M. Crawley, D. R. Anderson, A. Santomero, A. Wilder, W. Williams, M. R. Evans and J. Bryant
The Rules of Viewing Television in Public Places - D. Lemish
Reception Analysis
Culture and Communication: Towards an ethnographic critique of media consumption in the transitional media system - I. Ang
On Playfully Becoming the 'Other': Watching Oprah Winfrey on Malaysian television - T. Wilson
From 'Interpretive Communities' to 'Communities of Improvisation' - D. Machin and M. Carrithers
VOLUME 3: AGGREGATED AND DISAGGREGATED AUDIE

Über Autor(innen)

Machin, David
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.

Gunter, Barrie
My main research interests include media violence, the impact of broadcast news, effects of television on public opinion, the effects of advertising on young people, the use and impact of new interactive media.  I have also conducted research on a wide range of other media, marketing and management issues.

My recent research has centred on the use and impact of new media (in particular the Internet and digital interactive television). I am particularly interested in the use of the web as an information source and in the impact of Internet-related behaviour on use of other media, especially television.

I have continued to conduct research and to write about the influence of television advertising, among children and adults. Much of this recent work has focused on alcohol advertising and young people’s drinking. In addition, with two colleagues in my department, I recently conducted research for the Food Standards Agency on the nature of formula product advertising targeted at young mothers.

I have also been involved in research from the British Library with colleagues at University College London on the use of online tools for information search in the context of higher education.