The Customer Century

Lessons from World Class Companies in Integrated Communications
1. Auflage 2000
ISBN: 978-0-415-92199-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 252 Seiten, Format (B × H): 159 mm x 236 mm, Gewicht: 499 g

Reihe: Routledge Corporate Communication Series

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

Autoren/Hrsg.

Gronstedt, Anders

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Sachkultur, Materielle Kultur

Inhaltsverzeichnis

Introduction; Chapter 1 Integrating Communications in 3-D; Chapter 2 First Dimension; Chapter 3 Second Dimension; Chapter 4 Third Dimension; Chapter 5 An Integrated Case Study; Chapter 6 Integrating Communications Professionals; Chapter 7 Integrating High-Tech and High-Touch;

Über Autor(innen)

Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.