Thirty Years of Political Campaigning in Central and Eastern Europe

1. Auflage 2019
ISBN: 978-3-030-27695-9
Verlag: Springer International Publishing

Buch, Englisch, 426 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 580 g

Reihe: Political Campaigning and Communication

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Zielgruppe

Research

Autoren/Hrsg.

Gregor, Milo¿

Eibl, Otto

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Systeme Vergleichende Politikwissenschaft
• Sozialwissenschaften Politikwissenschaft Internationale Beziehungen Europäische Union, Europapolitik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation

Inhaltsverzeichnis

1. A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Miloš Gregor).- Part I. Baltic States.- 2. Characteristics of the Baltic States (Vít Hloušek).- 3. Estonia (Marju Lauristin, Sten Hansson).- 4. Latvia (Ieva Berzina).- 5. Lithuania (Ingrida Unikaite – Jakuntaviciene).- 6. Summary for the Baltic States (Otto Eibl).- Part II. Central Europe.- 7. Characteristics of the Central Europe (Lubomír Kopecek).- 8. Czech Republic (Miloš Gregor).- 9. Hungary (Gabriella Szabo, Balazs Kiss).- 10. Poland (Wojciech Cwalina, Milena Drzewiecka).- 11. Slovakia (Jozef Zagrapan).- 12. Summary for Central Europe (Miloš Gregor).- Part III. The Balkans.- 13. Characteristics of the Balkans (Vera Stojarová).- 14. Albania (Afrim Krasniqi).- 15. Bosnia and Herzegovina (Adnan Huskic).- 16. Bulgaria (Ivanka Mavrodieva).- 17. Croatia (Marija Grbeša, Berto Šalaj).- 18. North Macedonia (Mirjana Maleska).- 19. Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea).- 20. Slovenia (Alenka Krašovec, Tomaž Deželan).- 21. Serbia (Siniša Atlagic, Dušan Vucicevic).- 22. Summary for the Balkans (Miloš Gregor).- Part IV. Eastern Europe.- 23. Characteristics of Eastern Europe (Jan Holzer).- 24. Moldova (Igor Munteanu).- 25. Ukraine (Larisa Doroshenko).- 26. Russia (John Ishiyama).- 27. Summary for Eastern Europe (Otto Eibl).- Part V. Conclusion.- 28. Conclusion (Otto Eibl, Miloš Gregor).

Über Autor(innen)

Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.

Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.