Beyond Good Company

Next Generation Corporate Citizenship
2007
ISBN: 978-1-4039-8483-8
Verlag: Palgrave MacMillan Us

Buch, Englisch, 280 Seiten, Format (B × H): 166 mm x 242 mm, Gewicht: 490 g

The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Zielgruppe

Research

Autoren/Hrsg.

Googins, B.

Mirvis, P.

Rochlin, S.

Inhaltsverzeichnis

Introduction Next Generation Corporate Citizenship PART I: A MOVEMENT AFOOT Business and Society: A View from the Top From Good to 'Best of the Good' New Rules for Business Success Stages of Corporate Citizenship PART II: REPURPOSING THE ENTERPRISE Defining What Matters Taking an Integrated, Strategic Approach Leading Next Generation Companies Engaging Employees as Citizens PART III: PUTTING CITIZENSHIP TO WORK Integrating Citizenship into the Business Taking Citizenship to Market Co-Creating Value for Business and Society Courageous Leadership: Can Business Step Up?

Über Autor(innen)

BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA.

PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.

STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.