Essentials of Strategic Managment

3 Rev ed
ISBN: 978-0-07-131812-9
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 544 Seiten, Format (B × H): 253 mm x 203 mm, Gewicht: 950 g

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Autoren/Hrsg.

Gamble, John E.

Gamble, John

Thompson, Jr. Arthur A.

Thompson Jr., Arthur

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

PART ONE: Strategy, Corporate Entrepreneurship, and Leadership
1. Strategy and the Quest for Competitive Advantage
2. Leadership and the Strategic Management Process
3. Evaluating a Company’s External Environment

PART TWO: Factors Shaping Strategic Choices
4. Internal Situation Analysis: Evaluating a Company’s Resources, Cost Position, and Competitive Strength
5. The Five Generic Competitive Strategies

PART THREE: Executing the Strategy
6. Supplementing the Chosen Competitive Strategy— Other Important Business Strategy Choices
7. Strategies for Competing in International Markets

PART FOUR: Beyond Competitive Strategy
8. Strategies for Multibusiness Corporations
9. Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability
10. Superior Strategy Execution—Another Path to Competitive Advantage

PART FIVE: Cases in Strategic Management
1. Mystic Monk Coffee
2. Whole Foods Market in 2008: Vision, Core Values, and Strategy
3. Competition in the Golf Equipment Industry in 2009
4. Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership
5. Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
6. Apple Inc. in 2009
7. Nintendo’s Strategy in 2009: The Ongoing Battle with Microsoft and Sony
8. Google’s Strategy in 2009 380
9. SkyWest, Inc. and the Regional Airline Industry in 2009

Section B: Corporate Strategy in Multibusiness Companies
10. PepsiCo’s Diversification Strategy in 2008
11. Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value?

Section C: Implementing and Executing Strategy
12. Robin Hood
13. Wal-Mart Stores Inc. in 2008: Management’s Initiative to Transform the Company and Curtail Wal-Mart Bashing
14. Southwest Airlines in 2008: Culture, Values, and Operating Practices

Section D: Business Ethics and Social Responsibility
15. Countrywide Financial Corporation and the Subprime Mortgage Debacle

Über Autor(innen)

Gamble, John
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

Thompson Jr., Arthur
Thompsons teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.