Gack Service Innovation in Agricultural Business

Exploring the Influence of Digital Information Technologies
1. Auflage 2018
ISBN: 978-3-658-23571-0
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 100 Seiten, eBook

Reihe: BestMasters

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.

Zielgruppe

Research

Autoren/Hrsg.

Gack, Sebastian

Inhaltsverzeichnis

Service Innovation.- Impact of digitalization and interconnectivity on service innovation.- Product-service-systems and value networks.- Service-dominant-logic.- Data collection and analysis.- Managerial implications for theory and management.

Über Autor(innen)

Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development.