Frentz The Pursuit of Food Well-Being

The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing
1. Auflage 2020
ISBN: 978-3-658-30366-2
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 220 Seiten, eBook

Reihe: Handel und Internationales Marketing Retailing and International Marketing

Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute.About the Author:Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.

Zielgruppe

Research

Autoren/Hrsg.

Frentz, Florentine

Inhaltsverzeichnis

Food-related Challenges of Modern Society.- The Concept of Food Well-Being.- Internal and External Influences on Food Well-Being.- An Integrated and Holistic Approach Towards an Improved Food Well-Being.

Über Autor(innen)

Florentine Frentz
did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.