Folinas / Fotiadis Marketing and Supply Chain Management

A Systemic Approach
Erscheinungsjahr 2017
ISBN: 978-1-317-29626-3
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 246 Seiten

Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergise marketing and SCM.

Marketing and Supply Chain Management is among the first to synergise these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.

Autoren/Hrsg.

Folinas, Dimitris

Fotiadis, Thomas

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle

Inhaltsverzeichnis

Table of Contents

Introduction

Chapter 1. Marketing and supply chain management challenges

Chapter 2. Introduction to marketing and supply chain management

Chapter 3. Marketing and Supply Chain Management coexistence in today’s market arena

Chapter 4. Identifying the challenges and trends of Marketing and Supply Chain Management

Chapter 5. Integrated framework of Marketing and Supply Chain Management

Chapter 6. A systemic approach to distribution channels

Chapter 7. A holistic approach to demand handling

Chapter 8. Procurement from a marketing and supply chain management point of view

Chapter 9. Typical approaches of marketing and supply chain management synergies

Chapter 10. Technologies of marketing and supply chain management synergies

Über Autor(innen)

Dimitris Folinas is Asssitant Professor of Logistics and Supply Chain Management at the Technological Educational Institute of Central Macedonia, Greece.

Thomas Fotiadis is a Lecturer at the Hellenic Open University, Greece.