A Systemic Approach
E-Book, Englisch, 246 Seiten
ISBN: 978-1-317-29625-6
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Marketing and Supply Chain Management is among the first to synergise these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
Table of Contents
Introduction
Chapter 1. Marketing and supply chain management challenges
Chapter 2. Introduction to marketing and supply chain management
Chapter 3. Marketing and Supply Chain Management coexistence in today’s market arena
Chapter 4. Identifying the challenges and trends of Marketing and Supply Chain Management
Chapter 5. Integrated framework of Marketing and Supply Chain Management
Chapter 6. A systemic approach to distribution channels
Chapter 7. A holistic approach to demand handling
Chapter 8. Procurement from a marketing and supply chain management point of view
Chapter 9. Typical approaches of marketing and supply chain management synergies
Chapter 10. Technologies of marketing and supply chain management synergies
