Flynn The Social Media Handbook

Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
1. Auflage 2012
ISBN: 978-1-118-20679-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

The Social Media Handbook is a comprehensive risk and compliancemanagement toolkit that walks employers step-by-step through theprocess of developing and implementing effective social mediapolicy and compliance management programs that are designed tominimize--and in some cases prevent--social networkingand web 2.0 risks and other electronic disasters.
Throughout this important resource Nancy Flynn (aninternationally recognized expert on workplace social media) offersa guide to best practices for creating safe, effective, andcompliant electronic business communications. The book contains athorough review of the risks inherent in employees' social mediause and content and explores how organizations can help managebehavior, mitigate risks, and maximize compliance through theimplementation of strategic social media compliance managementprograms. These programs combine written policies, supported bycomprehensive employee education and are enforced byproven-effective technology tools. Once these policies and programsare in place employers can safely take advantage of the marketingand communications benefits offered by social media.
Covering a wealth of material, the book includes vitalinformation on topics such as social media and the law; managingrecords and e-discovery compliantly; regulatory compliance; privacyand security; blog risks and compliance rules; mobile devices drivesocial media risks; a seven-step plan for social media policy andcompliance management; conducting a social media audit; creatingsocial media policies; content rules and compliance; policycompliance and education; reputation management; and more.
In addition to addressing pertinent topics on risk management,the book contains cautionary, real-life social networking disasterstories that show how organizations can lose revenue andreputations, reveals how employees can lose jobs, and explains howindividuals can face public humiliation.
The Social Media Handbook is a hands-on guide written for humanresource professionals, information technology managers, legalprofessionals, compliance officers, records managers, and otherswho need to manage today's technology tools with up-to-dateemployment rules.

Autoren/Hrsg.

Flynn, Nancy

Inhaltsverzeichnis

Contents of the Web ix
About the Author xiii
Introduction: Getting the Most from This Resource xv
Why Every Organization Needs a Social Media Policy and Compliance Management Program 1
Social Media and the Law: What Every Organization Needs to Know About Legal Compliance 9
Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly 27
Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web 51
Privacy, Security, and Social Media: What Every Employer--and User--Should Know 65
Blog Risks and Compliance Rules 83
Mobile Devices Drive Social Media Risks 107
Seven-Step Action Plan for Successful Social Media Policy and Compliance Management 121
Conduct a Social Media Policy Audit 133
Writing Effective Social Media Policies 163
Content Rules Are Critical to Compliance 183
Enforce Policy Compliance with Education 201
Reputation Management: Responding to and Recovering from a Social Networking Nightmare 215
Sample Policies: Social Media, Blogs, and Related AUPs 231
Glossary of Social Media, Legal, Regulatory, and
Technology Terms 313
Notes 337
Index 347

Über Autor(innen)

Nancy Flynn is the founder and executive director of The ePolicy Institute. She is an internationally recognized expert on workplace social media, e-mail, and Internet policy, compliance, and communications. She is the author of 12 books including The e-Policy Handbook and The ePolicy Toolkit.