Strategic Communication

An Introduction to Theory and Global Practice
2. Auflage 2022
ISBN: 978-0-367-76929-1
Verlag: Routledge

Buch, Englisch, 268 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 415 g

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.

Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.

After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Zielgruppe

Postgraduate and Undergraduate

Autoren/Hrsg.

Falkheimer, Jesper

Heide, Mats

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication – Communication Value and the Communicative Organization

Über Autor(innen)

Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.