Buch, Englisch, 272 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 399 g
ISBN: 978-0-470-25821-7
Verlag: Wiley
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword Mike Reilly.
Preface: Why You Need This Book.
Acknowledgments.
Introduction: Small Town 101.
Chapter 1 The Small Town Marketing Plan.
Chapter 2 Step 1: Business Resume: Who Are You?
Chapter 3 Step 2: SWOT?
Chapter 4 Step 3: Sales Forecasting.
Chapter 5 Step 4: Who and Where Are Your Customers?
Chapter 6 Step 5: How to Create Your Plan and Make It Work.
Chapter 7 Step 6: How to Position Your Business.
Chapter 8 How to Create an Advertising Plan in Your Own Backyard.
Chapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It?
Chapter 10 Step 8: Design a Marketing Calendar.
Chapter 11 Step 9: Execute Your Plan.
Chapter 12 Step 10: Is Your Plan Working?
Chapter 13 Small Town Success Principles.
Chapter 14 Small Town Advertising.
Chapter 15 Small Town Promotion.
Chapter 16 Home-Based Marketing Success Principles.
Small Business Marketing and Advertising Ideas, Tips, and Tricks.
Some Final Thoughts.
Index.
