Power, Diversity and Public Relations

1. Auflage 2019
ISBN: 978-0-367-86782-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 136 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 481 g

Reihe: Routledge New Directions in PR & Communication Research

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it.

The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change.

This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Edwards, Lee (University of Leeds, UK)

Edwards, Lee

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

1: Introduction 2: Historical Context: Empire, Racism and Public Relations 3: Constructing PR Practice: Legitimacy, Jurisdiction and the Erasure of Social Inequity 4: Constructing Competence: Client, Capital and Embodiment 5: Strategies of Resistance: Intersectional Identities as a Source of Critique 6: Successful Marginality: Managing Occupational Identity 7: Occupational Power, Diversity and Public Relations

Über Autor(innen)

Lee Edwards is Associate Professor at the School of Media and Communication, University of Leeds, UK