Earle / Keen From .com to .profit

Inventing Business Models That Deliver Value AND Profit
1. Auflage 2002
ISBN: 978-0-7879-5850-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Until now, all it's taken to build a successful e-business is theright technology. An online storefront goes up and a company'smarket capitalization goes through the roof, despite low sales andno profits. But now the race to get online is over. As the neweconomy rapidly becomes the only economy, Internet companies mustlearn how to create sustainable value if they're going to survive.This book provides the solid business basics companies need to movefrom the old era of .com to the next era of .profit.
Nick Earle, the driving force behind Hewlett-Packard's worldwideInternet strategy, and Peter Keen, a visionary in the world ofbusiness and technology, have been anticipating online trends andcommunicating them to managers for over twenty years. Here theyteam up to forecast the future of Internet commerce and to lay outthe six key imperatives that will determine the difference betweensuccessful and unsuccessful e-business in the coming decade.
Earle and Keen show managers how to perfect the logistics,cement the relationships, build the brands, transform the capitaland cost structures, harmonize the sales channels, and provide theservices that are crucial to delivering both value and profits onthe Web.
Using examples from HP and other top companies around the world,the authors go beyond Internet hype to lay out strategic action inthe key areas of technology, finance, and marketing. In theprocess, they provide all the useful information, timely insights,and practical advice managers need to build business plans for thenew economy that really work.

Autoren/Hrsg.

Earle, Nick

Keen, Peter G. W.

Inhaltsverzeichnis

THE WORLD OF INTERNET BUSINESS.
The Internet Effect: Why the World of Business Will Never Be theSame.
From .com to .value: How to Profit in the Internet Space.
THE VALUE DRIVERS OF THE INTERNET SPACE.
Perfect Your Logistics.
Cultivate Your Long Term Customer Relationships.
Harmonize Your Channels for the Customer's Benefit.
Build a Power Brand.
Transform Your Capital and Cost Structures.
Become a Value-Adding Intermediary.
BUSINESS TO THE POWER OF E.
Becoming the Venture Organization: Getting Your Company Focused onthe Future.
From .value to .everywhere: The Internet as Utility.
.
References.
Index.

Über Autor(innen)

NICK EARLE is president of Hewlett-Packard's E-Services.Solutions organization, HP's in-house incubator. Earle and his team are responsible for driving the company's Internet strategy. Their mission includes forming strategic alliances with innovative companies that are building new business models for the Net economy. Earle was profiled in Fortune magazine as "HP' s New E-vangelist," where his role was said to represent "a revival of an HP tradition: embracing mavericks." PETER KEEN is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.