Dimitrov Strategic Silence

Public Relations and Indirect Communication
Erscheinungsjahr 2017
ISBN: 978-1-317-32929-9
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 258 Seiten

Reihe: Routledge New Directions in Public Relations & Communication Research

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained silent on the subject? Why is silence habitually famed as inherently bad and unethical?

Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?

Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.

Autoren/Hrsg.

Dimitrov, Roumen

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Part I: Overview 1. Communicative silence 2. Strategic silence 3. Centrality of Communication 4. PR as Ideal Production 5. Multiplicity and Temporality 6. Performativity and Presentism 7. How to Measure Silence? 8. Silence Beyond Strategy Part II: Journalism and PR: Professional Symbiosis 9. Silence as Stereotype and Stigma 10. Strategic Alliance 11. Storytelling and Message 12. Deafening Clickability 13. Critique of Dialogue and Engagement Part III: Communicative Silence 14. Silence and Mindfulness (Buddhism) 15. Tacit Knowledge (Polanyi) 16. Exhaustive Representation (Foucault) 17. Profound Silence (Milton) 18. The Sound of Silence (Cage) 19. Silence as Indirect Speech (Merleau-Ponty) 20. Structures of Feeling (Williams) 21. Functional Silence (Jaworski) Part IV: Silence, Invisibility and Power 22. Optics and Acoustics of Power 23. Policing, Surveillance and PR 24. Governmentality and Noise 25. Commemorative Silence 26. Silencing Communication and Communicative Silence Part V: Strategic Silence 27. Silence as Indirect Communication 28. Types of Strategic Silence 29. "No Comment" 30. Denial and Apophasis 31. Silence in PR Writing 32. Listening and Responsiveness 33. Under-representation 34. Politics of Politeness 35. Whisper and Rumour 36. Strategic Leaking 37. Camouflaged Dominance (Astroturfing) 38. Masked Resistance (Anonymous) 39. Automatisation of Messages 40. Off-the-record Conversation 41. Safe-effacing (Isocrates) 42. Poachers and Gamekeepers 43. Status Non-endorsement 44. Attention Diversion 45. Leadership, Accreditation and Attribution 46. Noise Curating in Crowded Networks 47. Suddenness, Violence and Promotion Part V: Transformative Silence 48. Slower Communication 49. Resistance, Choice and Rights 50. Opacity, Struggle and Recognition 51. Educative Silence 52. Aesthetics of Silence 53. Discursive Change 54. Framing and Re-framing 55. Right to be Forgotten 56. Terrorism and De-radicalisation 57. Silent Public Relations

Über Autor(innen)

Roumen Dimitrov is Senior Lecturer in the School of the Arts and Media (SAM). He has graduated in sociology from the Humboldt University of Berlin, Germany, and received his PhD in sociology (social experience and social change) from the Bulgarian Academy of Sciences in Sofia. His post-doctoral specialisation (institutionalising of independent media systems in Central and Easter Europe) was with the Wissenshaftszentrum Berlin for Sozialforschung. His current research and publishing activities concentrate on strategic communication in the third sector. His recent publications examine those aspects of strategic communication in areas such as refugee movements, fan advocacy, ecological manufacturing and UNESCO’s communications.