Lifestyle Entrepreneurship in Tourism

Innovations, Sustainability, and Marketing Practices
Erscheinungsjahr 2025
ISBN: 978-3-031-89390-2
Verlag: Springer Nature Switzerland

Buch, Englisch, 101 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 189 g

Reihe: SpringerBriefs in Business

This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for both academic researchers and aspiring entrepreneurs, this book provides a nuanced understanding of the motivations, innovations, and sustainability practices that define this sector. It examines the distinct qualities that set lifestyle entrepreneurs apart from traditional business owners, highlighting their pursuit of personal fulfilment and work-life balance alongside financial success.

The book covers essential topics such as the crucial role of human and social capital, stakeholder engagement, and community involvement in fostering innovation and sustainable growth. A significant focus is placed on sustainability showcasing how lifestyle entrepreneurs are integrating environmental and social responsibility into their business models, contributing to a more ethical and sustainable tourism future. The book also addresses the specific marketing and promotional strategies employed by these entrepreneurs to establish a unique identity, differentiate themselves in a crowded market, and contribute to the development of their chosen destinations. It also features real-world case studies illustrating practical applications of concepts and discussion questions to encourage critical thinking.

Zielgruppe

Research

Autoren/Hrsg.

Dias, Álvaro

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Freizeit & Lifestyle: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

.- 1. introduction.

.- 2. Who are lifestyle entrepreneurs in tourism?.

.- 3. The spark of innovation.

.- 4. Real sustainability.

.- 5. Marketing and promotion.

.- 6. Navigating troubled times.

Über Autor(innen)

Álvaro Dias is Associate Professor in the Department of Marketing, Operation, and Management at the University Institute of Lisbon, Portugal. He specializes in tourism, marketing, and entrepreneurship. He has written 26 books and published over 240 Scopus indexed journal articles.