Dearlove The Unauthorized Guide to Doing Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder
3. Auflage 2009
ISBN: 978-1-907293-24-5
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 176 Seiten, E-Book

Richard Branson, the international powerhouse entrepreneur, is anopportunist with an uncanny knack of sniffing out great deals whereothers hesitate or fear to tread. Branson is the ultimate brandbuilder and never before has a single brand been so successfullydeployed across such a diverse range of goods and services. So howdoes he do it?
The Unauthorized Guide to Doing Business the Richard BransonWay draws out the universal lessons from Richard Branson'sremarkable success and identifies 10 strategies that can be appliedto any business or career:
1. Pick on someone bigger than you
2. Do the hippy, hippy shake
3. Haggle: everything's negotiable
4. Make work fun
5. Do right by your brand
6. Smile for the cameras
7. Don't lead sheep, herd cats
8. Move faster than a speeding bullet
9. Size does matter
10. Never lose the common touch
Want to be the best? The secrets of phenomenal success are inyour hands.
Check out the other Unauthorized Guides in this series:Jamie Oliver; Duncan Bannatyne; Alan Sugar;Bill Gates; and Philip Green.

Autoren/Hrsg.

Dearlove, Des

Inhaltsverzeichnis

Acknowledgements.
Richard Branson Revisited...
The Life and Times of Richard Branson.
One: Pick on Someone Bigger Than You.
Two: Do the Hippy, Hippy Shake.
Three: Haggle: Everything's Negotiable.
Four: Make Work Fun.
Five: Do Right by Your Brand.
Six: Smile for the Cameras.
Seven: Don't Lead Sheep, Herd Cats.
Eight: Move Faster Than a Speeding Bullet.
Nine: Size Does Matter.
Ten: Never Lose the Common Touch.
How to Build a Brand the Richard Branson Way.
Last Word.
Notes.
Index.

Über Autor(innen)

Des Dearlove is co founder of the media content, conceptsand consulting firm Suntop Media. He writes on businessissues for magazines and newspapers throughout the world, includingThe Times, American Management Review and is a contributing editorto the US magazine Strategy+Business. Suntop Media'sThought Leader Interview series is syndicated to publications inmore than 25 countries.
Des is an author or co-author of numerous books. They includeGeneration Entrepreneur (shortlisted for the WH Smith BookPrize), Gravy Training, and Firestarters! Des is an editor of the bestselling Financial Times Handbook ofManagement, now in its the third edition.