E-Book, Englisch, 296 Seiten
The Value of Stories in Business
E-Book, Englisch, 296 Seiten
Reihe: Columbia Business School Publishing
ISBN: 978-0-231-54274-6
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface
1. A Tale of Two Tribes
2. Tell Me a Story
3. The Elements of Storytelling
4. The Power of Numbers
5. Number-Crunching Tools
6. Building a Narrative
7. Test-Driving a Narrative
8. From Narratives to Numbers
9. Numbers to Value
10. Improving and Modifying Your Narrative—the Feedback Loop
11. Narrative Alterations—the Real World Intrudes
12. News and Narratives
13. Go Big—the Macro Story
14. The Corporate Life Cycle
15. The Managerial Challenge
16. The Endgame
Notes
Index