Coombs / Falkheimer / Heide Strategic Communication, Social Media and Democracy

The challenge of the digital naturals
Erscheinungsjahr 2015
ISBN: 978-1-317-55490-5
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 206 Seiten

Reihe: Routledge New Directions in Public Relations & Communication Research

Where societies have a high penetration of new technologies combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. As so-called digital naturals become the norm, the control which has customarily been exerted by strategic communication is being increasingly degraded with profound effects on the public relations profession.

Scholarly and research-based, this book explores the myriad ways in which the digital environment can alter societies’ dynamic in the public sphere. It seeks to balance both the optimism and pessimism generated by social media and considers the reality of the challenge it presents. Firmly rooted in empirical research, and avoiding the trap of an overly optimistic empowerment of communication targets, it explores both the potential social media offers for changing the relationships between organisations and stakeholders, and analyses what has been achieved so far. It will be of great interest to researchers, educators and advanced students in Strategic Communications, Public Relations, Corporate Communication, new media, social media and communication management.

Autoren/Hrsg.

Coombs, W. Timothy

Falkheimer, Jesper

Heide, Mats

Young, Philip

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1. Meet the Digital Naturals (Philip Young and Marja Åkerström) Part I: New Media & Strategic Communication 2. The Role of Communication Professionals in the Digital Age: Old paradoxes, new distinctions? (Henrik Merkelsen, Veselinka Möllerström and Sara von Platen) 3. Exploring the Language of Social Media in the Discourse of Public Relations (Philip Young, Timothy Coombs and Sherry Holladay) 4. Rotation Curation on Instagram: How digital naturals participate in city imaging (Cecilia Cassinger and Åsa Thelander) 5. Social Intranets and Internal Communication: Dreaming of democracy in organizations (Mats Heide) 6. Digital Naturals and Crisis Communication: Significant shifts of focus (Timothy Coombs and Sherry Holladay) Part II: Modern Democracy 7. The Dream of Enlightenment Within Digital Reach? Concepts of democracy (Howard Nothhaft) 8. What Do Digital Naturals Demand from Democracy? (Marja Åkerström and Philip Young) 9. Social Media and Parliamentary Infighting: Digital naturals in the Swedish Riksdag? (Nils Gustafsson) 10. ‘Swarming’ for Democracy: Karl-Theodor Guttenberg’s plagiarism case, the court of public opinion and the parliament of things (Hagen Schölzel and Howard Nothhaft) 11. Deliberation and Adjudication as Democratic Practice in Post-Fact Society (Marja Åkerström) 12. The Gamification of Democracy: Computer games as strategic communication tools and cultivating forces (Howard Nothhaft and Jens Sieffert) 13. Digital Media and New Terrorism (Jesper Falkheimer) 14. Conclusion

Über Autor(innen)

W. Timothy Coombs is Professor in the Department of Communication at Texas A&M University, USA

Jesper Falkheimer is Professor in Strategic Communication at Lund University, Sweden

Mats Heide is Professor in Strategic Communication at Lund University, Sweden

Philip Young is a lecturer and researcher at Lund University, Sweden