The Future of E-commerce

Innovations and Developments
2024
ISBN: 978-3-031-55224-3
Verlag: Springer Nature Switzerland

Buch, Englisch, 320 Seiten, HC runder Rücken kaschiert, Format (B × H): 153 mm x 216 mm, Gewicht: 563 g

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In response to the massive growth, this book analyses future trends in e-commerce, focusing on its importance in some parts of the economy as well key innovations, which include future logistics solutions such as automated delivery robots.

The most extensive part of the book is dedicated to exploring virtual reality in e-commerce, where the author presents research on the usage of VR goggles in online stores and discusses the potential advantages and threats. Also covering key topics such as the future of payment methods, AR as an e-commerce enhancement and the direction of its development, as well as AI methods (such as ChatGPT to generate content in an online shop), this book is a key resource for anyone studying e-business.

Zielgruppe

Research

Autoren/Hrsg.

Chodak, Grzegorz

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftswachstum
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Introduction.- 1. Measuring the impact of e-commerce on the economy.- 2. The development of different logistics solutions in e-commerce.- 3. Current and new payment methods in e-commerce.- 4. Virtual commerce.- 5. Augmented Reality in e-commerce.- 6. Social commerce.- 7. Artificial Intelligence in e-commerce.- 8. The future - directions e-commerce is heading.

Über Autor(innen)

Grzegorz Chodak is Associate Professor at the Department of Artificial Intelligence, Wroclaw University of Science and Technology, Poland. He is a specialist in the area of E-commerce, Social Media, Internet Marketing and Logistics Management as well as Artificial Intelligence.