Cases on Traveler Preferences, Attitudes, and Behaviors

Impact in the Hospitality Industry
Erscheinungsjahr 2023
ISBN: 978-1-6684-6919-4
Verlag: IGI Global

Buch, Englisch, 335 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 1204 g

In the modern hospitality industry, it is critical to understand travelers' needs and wants for businesses to survive and remain competitive. Further study on understanding travelers' motivations is essential in this field.

Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers' preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Autoren/Hrsg.

Catenazzo, Giuseppe

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Über Autor(innen)

Giuseppe Catenazzo is an Assistant Professor in Marketing at ICN Business School in Nancy, France. He received his PhD from the University of Geneva, Switzerland, and previously studied in Italy (BSc), France (MSc and MRes) and the United Kingdom (PgCert). Dr. Catenazzo is a Certified Management and Business Educator (CMBE), a Certified Member of the Market Research Society (CMRS) and a Fellow of the Chartered Institute of Marketing (FCIM) in the United Kingdom. His research on product defects, quality perceptions, consumers' complaining behaviour and service recovery has been published in Production Planning & Control and Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior.