Foreign Investment Promotion

Governance and Implementation in Central-Eastern European Regions
1. Auflage 2019
ISBN: 978-3-030-13660-4
Verlag: Springer International Publishing

Buch, Englisch, 250 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 356 g

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

Zielgruppe

Research

Autoren/Hrsg.

Capik, Pawe¿

Capik, Pawel

Fachgebiete

• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Anlagen & Wertpapiere
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Volkswirtschaftslehre Regional- und Städtische Wirtschaft

Inhaltsverzeichnis

1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries.- 2. Place Marketing, Promotion and Investment Attraction.- 3. Regional Product, Its Image and the Politics of Investment Attraction.- 4. Regional Authorities Attracting Investors.- 5. Governance and Implementation of Investment Promotion in the Central-Eastern European Region.- 6. Conclusions: Between Assumptions and Reality.

Über Autor(innen)

Pawel Capik lectures in international business at Keele Business School, Keele University, UK.