The Making of American Audiences

From Stage to Television, 1750-1990
Erscheinungsjahr 2000
ISBN: 978-0-521-66253-6
Verlag: Cambridge University Press

Buch, Englisch, 448 Seiten, Format (B × H): 236 mm x 159 mm, Gewicht: 726 g

Reihe: Cambridge Studies in the History of Mass Communication

In The Making of American Audiences, Richard Butsch provides a comprehensive survey of American entertainment audiences from the colonial period to the modern day. Providing coverage of theatre, opera, vaudeville, minstrelsy, movies, radio and television, he examines the evolution of audience practices as each genre supplanted another as the primary popular entertainment. Based on original historical research, this volume exposes how audiences made themselves through their practices - how they asserted control over their own entertainments and their own behaviour. Importantly, Butsch articulates two long-term processes: pacification and privatization. Whereas during the nineteenth century, overactive audiences represented a threat to civic order through their unruly behaviour, in the twentieth century, audiences have become more passive, dependent upon and controlled by media messages. This timely study serves as an important contribution to communication research, as well as American cultural history and cultural studies.

Autoren/Hrsg.

Butsch, Richard

Inhaltsverzeichnis

Acknowledgements; Introduction: participative public, passive private?; 1. Colonial theater, privileged audiences; 2. Drama in early Republican audiences; 3. The B'hoys in Jacksonian theaters; 4. Knowledge and the decline of audience sovereignty; 5. Matinee ladies: re-gendering theater audiences; 6. Blackface, whiteface; 7. Variety, liquor and lust; 8. Vaudeville, incorporated; 9. 'Legitimate' and 'illegitimate' theater around the turn of the century; 10. The celluloid stage: Nickelodeon audiences; 11. Storefronts to theaters: seeking the middle class; 12. Voices from the ether: early radio listening; 13. Radio cabinets and network chains; 14. Rural radio: 'we are seldom lonely anymore'; 15. Fears and dreams: public discourses about radio; 16. The electronic cyclops: fifties television; 17. A TV in every home: television 'effects'; 18. Home video: viewer autonomy?; 19. Conclusion: from effects to resistance and beyond; Appendix: availability, affordability, admission price; Notes; Selected bibliography; Index.